2020 ASGCA study shows optimism among owners/operators

Increased number of general managers think golfers would welcome enhanced short game areas and practice ranges

BROOKFIELD, Wis. – Course renovation continues to be the facility enhancement most desired by golfers at both public and private courses, according to golf course superintendents and general managers. That is just one result of the 3rd “Golf Facility Market Trend Watch” report, commissioned by the American Society of Golf Course Architects (ASGCA) and conducted by Sports & Leisure Research Group (SLRG). Results were publicly released at the 2020 PGA Show and Golf Industry Show, both held in Orlando.

The online study, conducted and analyzed in late 2019, was distributed to more than 40,000 people, including ASGCA members, and subscribers of By Design and Golf Course Industry magazines. Respondents included hundreds of golf course architects, superintendents, general managers, facility owners/operators, golf professionals and industry leaders.

The complete Market Trend Watch results may be found at https://tinyurl.com/se3p8bl.

“Golf facilities where investment has been made in recent years seem to be experiencing profitable results and a return on that investment,” said Jon Last, SLRG founder and president. “It is interesting to note the continued increase in general managers thinking their golfers would welcome enhanced short game areas and practice ranges; it’s a full 20-point increase over two years.”

For the third consecutive year, more than 90% of superintendents and course operators agree that condition of the greens and overall golf course conditions hold the most value for players. In fact, importance of green conditions was cited by 98% of respondents.

The study illustrates what ASGCA members are experiencing in the field, that the recent growth in master planning projects, short-game area development and bunker renovations continues.

The magnitude of concerns among club operators at both public and private facilities is down significantly in this survey. All continue to monitor maintenance costs, other leisure time options for customers, competition from other golf facilities and more, but the data shows a more measured outlook of the challenges these topics present. None of these items were noted by more than 50% of respondents as, “issues that can impact the sustainability and financial health of your golf facility.”

ASGCA Background

Founded in 1946 by Donald Ross, Robert Trent Jones and 12 other leading architects, the American Society of Golf Course Architects is a non-profit organization comprised of experienced golf course designers located throughout North America. ASGCA members are able to counsel in all aspects of golf course design and remodeling and comprise many of the great talents throughout the golf industry.

For more information about ASGCA, including a current list of members, visit http://www.asgca.org or call (262) 786-5960.